Have you ever considered starting your own brand? Recently on the podcast I was joined by THE most rock ‘n’ roll friend I know, Gemma Fryer from Geoff Leopard! We talked (but mainly laughed) about her brand name, her inspiration, the mum-juggle, finding confidence and fun (when you don’t have much) as well as what it takes to build a brand that makes people feel good through her 80s-rock-inspired designs. Here are 5 tips you can implement into creating your own kick-ass brand whilst staying TRUE TO WHO YOU ARE
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